ArmorPoint media kit
========================

Every logo is supplied in three formats. Pick by where it is going:

  SVG   the default for web and anything that scales. Resolution independent.
  PDF   vector, for print and layout apps (InDesign, Illustrator, Word).
  PNG   raster with a transparent background, at 512 / 1024 / 2048 px wide,
        for slide decks, email, and anywhere SVG or PDF will not load.

Which file for which background
-------------------------------
  ArmorPoint-Logo-Inverse        Blue shield, white wordmark. For dark backgrounds.
  ArmorPoint-Logo-FullColor      Blue shield, dark wordmark. For white and light gray backgrounds.
  ArmorPoint-Logo-White          All white. For dark photo overlays, gradients, complex backgrounds.
  ArmorPoint-Logo-Dark           All dark. For monochrome and grayscale on light backgrounds.
  ArmorPoint-White-Shield        Shield only, all white. For dark interfaces and compact dark placements.
  ArmorPoint-Blue-Shield         Shield only, brand blue. For favicons, app icons, compact light placements.

The choice is driven by the background, not by preference: blue shield on
light, white shield on dark, and never a blue-on-blue lockup.

Do
--
  Keep clear space on all sides equal to the width of the shield mark's inner detail.
  Use the files as supplied, scaled proportionally.
  Match the variant to the background.
  Place the logo on clean, uncluttered areas of an image.
  Keep the shield and wordmark at their original spacing and relationship.

Do not
------
  Recolor the logo, or apply gradients, shadows, or other effects to it.
  Stretch, skew, or rotate it, or alter the spacing between shield and wordmark.
  Place it over busy photography, complex gradients, or low-contrast backgrounds.
  Use it as a background texture, pattern, or decorative motif.
  Redraw, trace, or re-export the logo yourself. Use the files in this archive.

Also in this archive
--------------------
  AP_BrandGuidelines_2026.pdf        the full 2026 visual identity system, 53 pages.
  ArmorPoint-Color-Reference.pdf    one-page palette and gradient reference.
  Logos/                            SVG, PDF, and PNG exports.

Assets are provided for editorial and approved partner use as supplied.
Modified assets, custom lockups, co-branded materials, and product imagery
need approval first. Press: marketing@armorpoint.com. Partners: sales@armorpoint.com.

armorpoint.com/media-kit
