Press and media resources
Logo files, color specifications, the brand gradient, usage rules, and the complete 2026 guidelines. Take what you need and reach out if what you need isn't here.
Company at a glance
Facts most often needed for a byline, a mention, or a partner one-pager.
Built to give small and midsize enterprises access to security operations that had previously been out of reach.
Analysts monitoring, triaging, and responding around the clock, every day of the year.
2600 N Central Ave, Floor 11, Phoenix, AZ 85004. Fully remote as a company since 2020.
A partner-first go-to-market model built around co-delivery with MSPs, MSSPs, and resellers.
Expanding partner reach through distribution channels.
Monitoring, detection and analytics, SOC operations, vulnerability and risk, asset management, integrations, compliance, and enablement.
Logo files
Two standalone shields and four full logos, each supplied as SVG, PDF, and PNG. Use SVG or PDF wherever you can, since both stay sharp at any size. Each card is previewed on the background the variant is built for.
One thing to know before you pick: the choice is driven by the background, not by preference. Blue shield on light, white shield on dark, and never a blue-on-blue lockup.
Brand kits
Assets are provided for editorial, partner, and co-marketing use. Anything beyond the guidance on this page needs a conversation first: custom lockups, co-branded materials, and product imagery. Reach out and we'll get you the right file.
Color palette
Primary blue anchors every ArmorPoint layout. Accent colors and the gradient are used sparingly, with generous neutral space to balance them.
Click any swatch to copy its HEX value
Primary
Purple accent family
Red accent family
Base
Brand gradient
The signature ArmorPoint gradient. It marks moments of emphasis: a thesis statement, a section transition, a single hero accent. It earns its impact by being rare.
Seven-stop reference
| Position | HEX | Role |
|---|---|---|
| 0% | #0099DC | Brand blue, start |
| 17% | #2B7CC5 | Deepening toward purple |
| 33% | #5B63B0 | Blue-purple transition |
| 50% | #CB58D5 | Brand purple, midpoint |
| 67% | #C45A82 | Purple-red transition |
| 83% | #DA4F62 | Warming toward red |
| 100% | #E94142 | Brand red, end |
Implementation
Reference
Everything on this page is cleared for editorial and approved partner use exactly as provided. The moment an asset is modified or a new claim is written, it needs a look first.
Yes, for editorial coverage, approved partner marketing, and co-marketing use, exactly as provided. Modified assets, custom lockups, co-branded materials, and product imagery need approval first. Send the mockup rather than the description; it's faster.
ArmorPoint is one word with a capital A and a capital P. The SOC is a 24/7 US-Based SOC, not "U.S.-based." Service offerings are ArmorPoint 360 and ArmorPoint MDR. Headlines are sentence case and end with a period. Subheadings are ALL CAPS in primary blue with no period. Spell out "and" in headlines rather than using an ampersand, and avoid em dashes.
Poppins, in Light through SemiBold. SemiBold (600) is the weight ceiling. Bold is not used in ArmorPoint marketing materials. Headlines run at 130% line height, body copy at 200%. If Poppins isn't available in your environment, use a neutral geometric sans and don't substitute a serif.
On primary blue, the gradient, or a dark photo overlay, use ArmorPoint-Logo-White.svg or the white shield. Blue-on-blue lockups are never approved. On a light photo overlay, use FullColor or the blue shield. If contrast is in question, use the all-white variant.
Not without approval. Product imagery changes release to release and often contains customer-shaped data, so we supply approved captures rather than clearing ad-hoc screenshots. Tell us the story you're telling and we'll send the right one.
ArmorPoint is a unified security operations platform for small and midsize enterprises and the service providers that support them, backed by a 24/7 US-Based SOC. Detection, response, risk, and compliance run in one place, on telemetry from tools the customer already owns. Response involves SOC analysts by design, so please don't describe it as fully automated.
Press inquiries and asset approvals go to media relations at the address in the contact section below. Partner and co-marketing requests go to the sales inbox. We aim to respond within one business day.
ArmorPoint does not guarantee breach prevention, guarantee compliance outcomes, certify or attest to a customer's compliance status, or describe incident response as fully automated. Pricing, packaging tiers, roadmap dates, unreleased features, and customer names all require approval before publication.
Media relations
Interview requests, briefings, product imagery, executive bios, and asset approvals. We're glad to help, and we aim to respond within one business day.
